Amazon set to Rattle the Cage of Jumia , Konga , others …… In Nigeria

Amazon set to open in Nigeria April 2023. Reports indicate Amazon plans to expand into 5 new countries across Africa, South America, and Europe even as the company dials back in the US. According to a report on Business Insider, Amazon, a global e-commerce technology company plans to expand to African countries such as South Africa and Nigeria in 2023.

According to leaked documents, Belgium, Chile, and Colombia are among the five markets that the major e-commerce corporation plans to enter next year.

Sources monitoring the expansion drive revealed that a specific timeframe for the rollouts would be between 2022 and 2023.

E-commerce sites like Jumia, Konga and Takealot would face stiff competition as a result of this development.

Amazon presently has a presence in 20 countries and plans to expand in its primary market, the United States.

“Project Fela, codenamed South Africa, is also set to launch in February 2023. Nigeria’s marketplace is set to open in April 2023. “South Africa shares the codename Project Fela with that project,” according to the leaked paper.

In September 2022, the first initiative, dubbed “Project Red Devil,” will be started in Belgium. Colombia’s “Project Salsa” marketplace, which carries the same name as Chile, will open in February 2023. The project in Chile, on the other hand, will begin in April 2023.

According to the documents, all of the countries intend to build their own marketplaces and use Amazon’s fulfillment service, Fulfillment by Amazon.

According to The Cable, Amazon’s prime membership service will be offered in Belgium from the start, while other nations will have to wait.