Banke Meshida – Lawal & Jackie Aina – Shaping The Future of the Beauty Indusry

The beauty world like every other business is experiencing a shake due to the happenings around the world, following the coronavirus pandemic and black lives matter protest. The dreaded Coronavirus has made a lot of beauty brands slow down, thereby not allowing room for production of new  beauty products . While on the other hand , the Black Live Matter Movement has triggered quite a number of questions on the employment status of popular Beauty Brands .

With over 1.6m followers on instagram and 3.4m subscribers strong on youtube,  Jackie Aina -a US based Nigerian beauty influencer and licensed cosmetologist, has joined the “Pullup for Change” campaign in calling out all beauty brands to publish the number of black employees and those with leadership roles they have in their offices.

While Nigerian based renowned makeup artist – Banke Meshida -Lawal is redefining the art of makeup artistry and presentation and care which are proffering solutions to bad facial skin conditions thereby enhancing for better makeup appeal  . This move, has seen her over 1m followers on Instagram advertise her works repeatedly despite the continued lockdown on beauty businesses in Lagos – Nigeria .

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In another development corona virus is also affecting the industry badly. It is no news that major countries of the world have made compulsory the use of nose masks, with the trend “no nose mask no entry”. This is affecting make-up brands who specialize in products that enhance face beatification.  As face masks are in popular demand it might not be necessary to make the face and lips attractive as it will be hidden from the public eye. Since Banke’s makeup skills via the introduction of the new Olori of Oniru , this challenge of half makeup has been tackled with the face shield

Now the general consensus that services of makeup artists might not really be needed has been brushed aside . Although , the question of makeup tools still pose a problem – which the purchase of ones brushes , would have that worry settled .

Today and in the near future, there is definitely light at the end of this dark tunnel brought upon us by Covid19 and the Black Live Matter march . The redirection of employment of more blacks in the helm of affairs , rise in patronage of black owned beauty brands and redefined  skincare products as well as makeup presentaion , Banke Meshida – Lawal and Jackie Aina have set the pace by lending their voices and using their platforms in redefining and revolutionizing the new normal henceforth.

It is therefore pertinent to know that Coronavirus and the BLM movement have really affected the beauty world over and there is a necessity for beauty brands to be more strategic and innovative. This recent trend might put beauty brands as well as those in the business who fail to be creative and innovative out of business in no time . Some of these brands will need to create strong public relations campaigns marketing their innovations on ways the public can use beauty products during a pandemic.