Beyoncé Flaunts More Than 200 Carats of Diamonds in a New Tiffany Campaign

Beyoncé and Jay-Z’s New Tiffany campaign is here, and it’s epic.

Here are 7 unique details you should know about the campaign

1- The Carters are posed in front of a 1982 Basquiat piece that has never before been on public display – the only other images of it online are about 400 pixels wide, and the Tiffany blue paint used is uncanny.
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2- The jewelry is equally epic, with Beyoncé sporting the legendary 128.54 carat Tiffany Diamond, which was re-set in 2012 in a necklace with an additional 100+ carats of diamonds stones.

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4- The styling also has a few nods to Holly Golightly, Audrey Hepburn’s character in Breakfast at Tiffany’s, from the updo and evening gloves to the iconic black dress with a curved back detail that better highlights the jewels.
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5- Jay-Z wears one-of-a-kind cufflinks refashioned from a vintage brooch by Jean Schlumberger, and while we can’t find a close-up photo just yet, the Tiffany diamond itself was originally set in Schlumberger brooch  called “A Bird on a Rock”. He also sports a brooch in platinum, yellow gold, and diamonds, and one of Tiffany’s new engagement rings for men.
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6- The final Breakfast nod? Beyoncé also has recorded a cover of “Moon River,” popularized by Audrey Hepburn when she sang it in the 1961 film. A new video with footage shot on Super 8 by Jay-Z will be released September 15.
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7- The Tiffany shoot was photographed by Mason Poole, styled by June Ambrose and Marni Senofonte, with hair styled by Jawara Wauchope and Nakia Rachon and makeup by Sir John. Archive photos