…”I didn’t tell anyone I was doing it until I started getting emails from friends”…Ivie Omenai

Fashion designer and retail entrepreneur – Ivie Omenai , the brain behind the exquisite fashion accessory brand – Raya , is on our personality radar today .

Her designs of clusters of beautiful stones in bold colors and unique shapes have created an identity for themselves over time – hence  you can easily spot a Raya piece from a distance without going wrong . So, who is behind these exquisite  jewelry every IT girl seems to be wearing?

THE JOURNEY

After  having worked in Paris, New York and now, Lagos, Ivie started Raya from noticing how few jewellery brands  offered on trend luxury that was well packaged and affordable and this discovery coincided with her trip to India where she saw  beautiful semi precious stones being used to create jewellery. According to her in an interview, …..“Why should a Nigerian have to wait for a brand like Swarovski to come to Nigeria? Why not start it ourselves!

But it is not easy to collect the herbs from these trees have been used for 2,500 years as canadian pharmacies tadalafil a natural medicine. You should give sufficient time for the nerves and tissues in the reproductive organs and tadalafil soft tablets prevents nightfall or semen leakage. After a successful registration of your name you will get the medicine in shortest time. sildenafil purchase How cool is that? Duration of few hours: the course is only of few hours – which mean that you can’t suffer from problems if it’s done incorrectly. levitra no prescription http://raindogscine.com/de-rodaje-en-san-javier/

THE FASHION BACKGROUND

With a degree in fashion manufacturing,  Ivie  got a job as a handbag designer and fell in love with accessories as she did not  have to think about sizing and fit- this was so much more straight forward. This also meant her creative eye is constantly at work thinking “oh nice jumpsuit, is that bag a grain leather?” or “I wonder if those earrings are heavy?”

INSPIRATION & DESIGN PROCESS

Drawn from her immediate environment , personal moods, experimental shapes and  re-modelling of popular designs or even customer feedback, is what helps for a collection. Culture also plays a role in influencing the designs, especially in Nigeria where we have a rich culture of people and styles. As Ivie pus it ….“I design piece that reflect who i think my customer wants to be. This means that in a cosmopolitan city like Lagos, almost anything goes. There are expatriates who love the simple stud designs, and Nigerians that love the bigger bolder pieces. This leaves a lot of room to play! With a collection of 10 , each design, usually 2 per colour, the Raya brand keeps the design process consistent and fresh.