Is Erica Nlewedim the New Face of Nigeria Luxury Fashion ?

“Fashion is very important. It is life enhancing and like everything that gives pleasure, it is worth doing well.” – Vivienne Westwood

Actress, model and ex housemate of the just concluded season of Big Brother Naija- Lockdown Edition , Erica Ngozi Nlewedim is fast becoming the Luxury Brand  Go –To Model . Ever since her untimely exit from the popular reality tv show – Big Brother Naija , her short stint  in the house saw the former Mbgn Miss Photogenic ,  warm the hearts of many viewers with her sweet smile  . Her relationship ( more like a situationship ) with fellow housemate – Terseer Kiddwaya , translated scenes from a fairytale book filled with  endless adventures of  boy meets girl / prince charming  – only this time there are  No castles as the rich Kid actually lives in a Versace mansion  .

Since her disqualification from the Bnaija platform, Erica has had to revive her modeling past as her team are leaving no stone unturned in rebranding the once – Girl Next Door . Shortly after signing up with her new Management team – Upfront and Personal , Erica’s social media page was also underwent a 360 rebranding  . This saw the deletion of her past ‘Regular “ fashion and a total upgrade of new elite content  . Star Girl as she is popularly called  , now has unfettered access to quite a number of  Nigerian Luxury brands who never really took notice of her before she made it into the Big Brother House. Today brands like Lisa Folawiyo , Lanre da Silva Ajayi , Style Temple ,Tubo , Knafe etc as well as international accessory brand – Tongoro Studio  are adorning her in their pieces with pride . Erica seems literally to be spoilt for choice .

Her glamsquad spearheaded by Chalya Shagaya who is a force to be reckoned with in the fashion industry , has Erica’s day to day look carefully planned to the last detail  – talk of Drip!! Drip!!! Naija style .

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Not a muse – though we can’t help but feel that where once these designers led, now they follow. As in the past, these moves were made more by the menswear brands – (Think Ebuka and his pristine style) . So this season, it seems the tables have turned in the sense that more Luxury female brands are supporting a fellow woman; not a brand ambassador but rather the New Face of Naija Luxury via heroism . Although , she just clinched an ambassadorial position with a Luxury hair brand – Kuku Hair , Erica is really living it up while leveling up .

Her fashion style can be described as simple yet classy , flawless yet simple, sleek yet sophisticated as she wears her crown for now , proudly ,successfully portraying her status as the Elite Queen.