Keeping Up with Fatima Amma Indimi

Fatima Indimi popularly known as Amma is one of the children of Borno state billionaire and oil tycoon, Mohammed Indimi. Amma who is a graduate of the prestigious Savannah College of Arts and Design (SCAD), Atlanta has created a name for herself in interior designing as well as fashion designing.

Amma Indimi is the CEO of Le Rogue by Amma which was founded in 2009. She began fashion designing at the age of 6 when she started making little sun dresses for herself using her older sisters head scarves. This hobby of hers eventually became a legitimate business at the age of 16 when she started out Le Rogue. Le Rogue couture targets ladies of ages 18 – 40 as it creates elegant designs using bold prints, luxurious fabrics and intricately woven and beaded textile. Amma always makes sure her designs are in trend with modern styles while promoting the African wear.

Amma is the perfect example of beauty and brains. With the drive and determination not to bother her parents for money, Amma has successfully built a name for herself in the field she’s in. Apart from being a fashion designer, Fatima Amma Indimi is also an innovative and creative award winning interior designer. She is the CEO of Le Rogue Living, an interior design firm specializing in luxury interior architecture and design. Le Rogue Living stemmed from a burning passion for beautifully designed spaces and it was established in 2016.

Fatima Indimi who enjoys painting and cooking is also philanthropic in nature as 30% of Le Rogue’s profit goes to orphanages across the country. To get her fans to know more about her beyond being a designer and daughter of oil tycoon Mohammed Indimi, she recently held an interactive session on social media in which people got to ask questions they needed answers to. Let’s look at some of the questions and answers provided to get an insight into who Amma is.

Top 5 hair secrets

Use the right products for your hair type. Moisturize, cream and oil. Steam weekly. Don’t dye relaxed hair and don’t relax dyed hair. Bantu knots post wash and routine. Bantu knots to sleep always. Argan oil and @candace beauty solution is my plug.

Do you speak Arabic?

Shuwayya. I understand more than I can speak but I can communicate. I can read slow and write fast.

Type of Hair Relaxer?

Never used relaxer for a second in my life.

What do you hate most in life?

Absolutely nothing! Alhamdullilah ala kullu haal!

How do you deal with anxiety?

Yoga, tea and journaling. Sometimes it is good to cry it out too😂 no shame in the game.

Would it be right to describe you as a lone wolf type?

Yes and no. More yes than no. I like interacting with people in doses.

What were you like in high school?

I wasn’t a part of a clique. I pretty much knew every person’s name from every year while I was there. My OCD rubbed people the wrong way 😂 if only I knew at that time that was the problem. I was diagnosed years later. I was the sports star (yassssss football gang, sprinter, tennis, ping pong, shotput e.t.c). I was the walking artist. I used to read the dictionary (inspired by late Aisha Kwargana, may she rest in Jannah). I was great in English and absolutely sucked at Math. I was the first to ever drop economics as a core subject. I tried to drop maths but they weren’t having it 😂. Didn’t skip one day of looking fly if I may say so 😂

What secondary school did you attend?

E1 – AIS

Greatest challenge while running Le Rogue?

Having to take responsibility for every staff’s mess as mine.

Advice to an upcoming entrepreneur

Trial and error is what I know really. Mentors are an asset. YouTube University is free – listen to qualified people.

Advice to an upcoming fashion designer

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How do you maintain your Instagram Aesthetics?

When I started it in 2015 (I think), it really was a marketing project in class so I had it outlined. It worked so I stuck to it. I don’t maintain an aesthetic anymore, it worked for my fashion business but now I’m not trying to please and draw in customers. It’s becoming tiring and unnecessarily calculating and taking up my brain space. If you have energy good for you but the options are; use the same filter throughout, use similar color palettes, alternate images in a calculated manner and make use of negative spaces.

How are you so stylish?

1st rule is to dash out anything you’ve not worn in 6 months. You’ll end up with only things that work for you and hopefully that should make it difficult to look like a mess at any given time.

Where in Abuja do you stay?

My parents home, my home, whichever way you call it.

Favorite Dolcesherrif fragrance and why?

Aam for the classic scent and karast3 for the uniqueness.

How old were you when you started your fashion line?

16

How do you keep fit?

Nature + balanced diet + Yoga

Besides a clothing line and interior designing, what would be your dream job?

The kind where my money works for me in my sleep 😂. Passive income is the goal.

Are the furniture and spaces you post on your page inspirations or you make them yourself?

Every image posted on @lerogueliving was done by my team and I. None are inspo unless stated otherwise (barely). We specialize in interior architecture and design not decorating but can also finish the home down to a toothbrush. Basically we buy clients spaces and start afresh.

First impression about strangers?

Innocent until proven guilty. We will vibe if you give off the right energy. If your energy is going left, imma just keep minding my business. Simple.

Favorite food?

I have long throat, I don’t discriminate 😂😂😂. We die eating.

Writer: Temiloluwa Erinfolami