+ Living His Passion Through Fashune & Turning 50

Olu Fasoranti , is owner / founder of FASHUNÉ – A men’s luxury Clothing Brand . The fashion purveyor behind the Canadian based  popular menswear boutique , Olu started out as an IT Consultant , a skill he honed for over 20 years, till he decided to follow his childhood passion – Fashune which he started 3 years ago and since hasn’t looked back .

With his style specializing in Tuxedos, Suits, Dinner Jackets, exclusive designer denim and top quality handcrafted shoes from Milan, FASHUNÉ ’s goal is to offer a better choice for men from the United States to Nigeria , Canada, Africa, Europe, Asia, and other parts of the world with good    fashion sense. Fashune has silently been the wardrobe secret of some top celebrities and fashion aficionados.

We reached out to him recently in an exclusive interview,  to talk extensively about the growing image of his brand – Fashune and his personal life as a well-respected style gatekeeper as he turned 50 , recently .

• Your brand is synonymous with luxury men’s fashion. How did you find yourself on this path of business ?

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I’ve always been someone that loved fashion, so for me it’s an innate thing. I love to see men looking nice and exquisite. So I started to design unique men’s suits and tuxedos. I decided to go this path because I always believed that you don’t have to break the bank to look good and the difference between style and fashion is quality

• Did you have to undergo any form of training or is it a time acquisition skill ? If so for how long have you been at it ?

I didn’t undergo any formal training per say, however I spent some time volunteering as a personal shopper with a renowned Italian clothier Lino Grasso of blessed memory, It’s just reliving my passion. It started way back from my high school days at International School Ibadan (ISI). Back then, my nickname was ‘Fashion’ As a matter of fact that’s where the name of my clothing line originated from, but officially Fashuné came into existence in 2017.

• Looking at where your brand is presently, would you say you have accomplished all you set out to do ?

I don’t think I’m there yet, but I thank god for where I’m at now. My goal is to make Fashuné a global brand

• You also offer a traditional bespoke service for some of your clients? Do we see you launching a traditional fashion brand soon?

Yes we offer traditional bespoke services for our clients. We actually launched that in 2019 – Kaftans by Fashuné

• You do not run a cookie cutter service ,so what are the qualities you look out for in your clients before styling them irrespective of their ability to afford your services?

I usually try to get an understanding of the look they want to achieve, their likes and the type of event they are attending.

• If you were to start a fashion brand , what item or items would you focus on and why ?

I’ll always focus on men’s suit. I love to see men look very sharp in suits and the number one thing for me is quality followed by comfort.

• You turned 50 recently, how would you say hitting a new Milestone has affected your sense of style?

It hasn’t really affected my sense of style. In fact I dress way younger than my age. When I go out with my 21 year old son, people actually think we are brothers. I always tell people that money can buy all the fashion in the world but it can’t buy a thread of style. Fashion is what everyone wears, Style is how you wear it.

• Would you term yourself a personal shopper , stylist, purveyor, fashion buyer or all of the above ?

I’ll say I’m all of the above because they are all intertwined.

• In your own terms, what are the qualities of a man of style?

A man of style must be well groomed and confident in what they wear. He knows less is more. He pays attention to finer details. His wardrobe is organized, He knows the rules and he’s not afraid to break them.

• If there is one item that speaks volumes of a man’s style, what would that item be and why?

Well, for me it’s the shoes. It’s the first thing that’s noticed. Because a man’s shoe game says a lot about their style. A shoe without sex appeal is as barren as dead leaves….Keep it sexy