Have Nigerian Fashion Designers Finally Added Modelling to Their Career?

This has been the question  making the rounds, as more fashion designers have taken to their timelines to parade the works of their hands . This new trend has been a recurring decimal since the emergence of the Covid 19 pandemic .

The “social distancing ‘ preventive measure further enhanced this move as designers especially apparel designers , who could not dare to risk shooting a lookbook, started throwing on their pieces and putting themselves in front of the cameras to showcase their new collections. From still pictures to videos via reel and tik tok, these designers with the help of social media have overcome their shyness ,fears and lack of confidence as they are really pushing the envelope with their unprofessional yet striking poses and rather imperfect yet interesting videos . While we are loving every moment , these designers are selling their pieces right of their backs . From couture to bespoke and ready to wear designers , these men and women in high and medium fashion places are interpreting their collection in ways never before explored via silent communication themes with their customers on how their pieces should be worn and especially enjoyed .

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An economical move of some sorts – As the cost of professional models needed for a photoshoot is no longer part of the budget, these designers seem to be enjoying their new role overall – There no rules to the game – skinny , plus size , tall , short , petite or the right look , the designers are not going by any modeling rules . These creative have now become content creators , having left the backstage and behind the scenes , stepping boldly and heartily  into the spotlight.

The question now is are we ever going to see an end to this era or would we have to accept this trend for a very long time to come ?