Personality Unlocked : Ugoma Adegoke- From Fashion to Art

Creative entrepreneur,foremost multi-arts curator and  founding director of Bloom Art Lagos, Ugoma Adegoke is the perfect example of someone referred to as a bundle of talents. Her impact in the Nigerian Art and Cultural scene cannot be overlooked as she brings to play the  many facets of the Nigerian culture which has been juxtaposed to become one.

Once upon a time , Ugoma Adegoke was the co founder of Life House which encompassed various aspects of Arts, Music and Culture. A graduate of Economics who worked in the financial sector for 6 years before deciding to quit her job to pursue her passion for fashion and arts much to the dismay of her father.

In the year 2007, she started her fashion brand which was known as Zebra Living which encompassed all things stylish and complicated from fashion to interior decor, wellness, travel, events and culture under the brands Dayoga Studio and Abule Café.

Although  fashion brand is now discontinued as she focuses solely on arts , at the time , her favourite fabric of use was the Jersey fabric . Her reason being the versatile nature and fluidity of the fabric . And she owned it .

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She is the founder and artistic director of the Lights, Camera, Africa Film Festival, a prominent public film festival that celebrates the best of African Independent Cinema which started out in 2010. It was founded with the sole purpose of bringing film makers and the audience together and it has been likened to the New York Film Festival because of the unforgettable cinematic experience it brings to Lagos residents and visitors.

Ugoma Adegoke is also the producer of the annual WOMAN RISING Music Concert and Arts Weekender. This is an annual commemoration of the International Women’s Day and a celebration of women in arts and those who enable the arts. It features an array of film, literature, visual arts showcases and talks which ends with a sold out music concert where music lovers are treated to musical experiments. It has become a fundamental event on the Lagos calendar which is always highly anticipated.

Ugoma who stated that fashion designing was a path she had to go through in order to unlock her passion for the arts has successfully pushed African design and creativity all the way as as she impacts everyone through her love for culture and arts. The Life House which is described as an “experience” has no limit on what to offer in terms of creativity, arts and culture as it has grown to become a community.  Ugoma Adegoke brings to play the many facets of what our culture is – music, film, books, poetry, food, art and textile. Through these multiple channels she amplifies other expressions by mixing all these aspects together in order to evoke emotion by communicating with all these layers which have been put together.

Ugoma Adegoke believes that art is freedom which makes you reconnect with yourself as it improves the state of mind and wellbeing of individuals.