Unmasking The Music Producer – Spellz

Ben’Jamin Obadje also known as Spellz is a Nigerian recording producer.He has produced for artists including

Chuddy K,9ice , Banky W., D’Prince, Davido, Tiwa Savage. His production hits include “Gaga Crazy” by Chuddy K, “My Dear” by Dammy Krane, “Check and Balance” by Burna Boy, “Mummy Mi” by Wizkid, “How Long” by Davido, and “Keys to the City” by Tiwa Savage ,

Others include Malo by Tiwa & Wizkid  and most recently – Sotan by zlatan & Tiwa Savage .

• How did you start producing music and what prompted you to go into it ?

• SPELLZ – I started by writing poems and from there I started writing music. Before then, I had a bit of music background growing up say 6 /7 years old , I started playing the drums in church . My dad is a multi instrumentalist so I had music all around me -even though he never did anything in music professionally , he had the demos and all that . For me it was when I veered into writing songs as far back as 2007. Back then,  I did not have any tools and I needed beats for the songs that I wrote so that was when I started looking for how I could get beats and my friend introduced me to a software and that was how it all started- don’t forget before then I knew only how to play the drums, keyboards etc so that helped also a great deal.

• So how long did it take you to start your own career as a music producer ?

• Spellz – I think I started in 2006 but it was not until 2009 that I felt I was good enough to strat sending my music out . Beefor then I was doing a lot of crash recordings with my guys in school so I would say it took me 3 years before I went professional .

• How did you first connect with your biggest artiste and who is the biggest artsite you have worked with so far ?

• Spellz – I have worked with a lot of big artistes, so I cant tell you who the biggest is or not if you ask who the biggest artistes are in Nigeria- I have worked with all of them -from wizkid , davido , flavour,… tiwa savage , teni…..they are all big and In my own opinion I  believe everyone has got their season. These are people that their fan base are wide spread not just in Nigeria . God has blessed me and I have been able to work with everyone of them over the course of my career .

• So who was the first person you connected with ?

• Spellz- That would be Chudi k, we started out with the hit song “Gaga Crazy“.  I then moved on to 9ice, Chudi k’s manager recommended me to him .from there I met 2face , I had always known Banky W before then  we had always been cool, and I did some work for him as well . From there it spilled over to Wizkid and then Tiwa – we met through  Teebillz . I have known Teebillz for a while  and he was her manager at the time  and he also wanted to manage me as well . Tiwa and I have been working together ever since .
• Can you describe briefly how you work with theses artistes on a project ?
• Spellz- Well there is no straight cut pattern on how we work . Sometimes it is the beat that comes first . Sometimes I might play a beat and sometimes the artiste has a song . Sometimes the artiste and I come together and write a song then we produce but 70% of the time- I have to come up wit the beat first for instance when we are looking for a party song – I have to come up with something fresh and trendy first .

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• You seem very passionate about what you do , how much time on the average does it take you to come up with a beat for a song ?

• Spellz – It comes in different ways , at times when the inspiration bar is full, it can take 20mins or 30 mins to produce a beat other times, it is a process . It comes in by bit . Sometimes, when  I am making a beat and at that point where I am , I just cant go further ,  I stop , I leave it – I don’t listen to it ( its not intentional , it’s a process ) then an artiste comes,then I while searching -I stumble on that incomplete beat and they like it and this inspires me to go further on the “incomplete”beat to finish it up .   So it’s a process .

• What would you say stands you out from other music producers ?

• Spellz – Firstly – integrity . That is a very important part of my business . You don’t sell to a client what you can not provide . We provide songwriting services, we provide production , we provide AnR – this is how you arrange your songs , the kind of album you want to make , we also provide beat production , we build studios as well and other things music related . We have never made two of the same beats or that sound alike . each one has its own style and I don’t give different artistes the same beat

• Do you have an idea of how many beats you have created ?

• Spellz- Well out in use – maybe like 500 since I started but in my closet may be 15,000. in a year – 3000 beats with different genres – rnb , pop music , American trap music , rap music , Afro beat , classic music too – that is another thing that is coming out soon .

• Do you have any favourite artistes you have worked with ?

• Spellz – I think working with wizkid has been one of my favourite collaborations also Tiwa Savge . Sometimes when we are on a project and I cant go any further , she understands and take a break . We have a good working relationship .Some other artistes will feel that because they are on the clock – you have to keep going .  You cant force music.

• Do you have anyone you would wish to work with ?

• Spellz – I would love to work with Casper the rapper from South Africa , also Vanessa Ndi – I love her music, she is  from Tanzania and also Adekunle Gold – he is one of my favourite artistes . I have not worked with him yet and I look forward to doing so . He is a very talented and grounded musician.

• What would you say to younger upcoming music producers ?

• Spellz – I will say carve your style don’t imitate anybody . It may take a while to get your own style instead of looking for what is reigning or what is trending . It is very easy to copy a beat style but even when you are doing that always have your identity because without that there is no longevity in the industry because everyone will know you don’t have a style . When a new style comes out you will jump to the new style . People who really love music will know…” this guy will..  give me something everybody has’….nothing unique  . So you have to have your own special juice , make sure its really dope before you come out .  For me it took me 3-4years  to get my own style – coming for someone with a music background that [plays multiple instruments and everyday I am still learning the craft each time .

• What do you do for fun ?

• Spellz- I enjoy family time . I am an indoor person . Hanging out with friends , have a cookout ,  as long as there is some food , drinks and a little music I am good . I also like traveling it opens up my mind musically . Sometimes when I have inspiration block I travel somewhere I relate with the culture and the people there – you listen to their music and bring back that vibe , that energy back into your music .