Ore Lawani : Positioning Africa at the Forefront of Global Beauty Revolution

Founded in 2016 by Ore Lawani, popularly known as Arami is more than a skincare brand; it is a manifesto for the modern African beauty landscape. After relocating from the UK to Nigeria in 2014, Lawani recognized a profound gap between Africa’s rich natural resources and the global perception of its finished beauty products. Driven by a desire to bridge this divide, she launched Arami to prove that African excellence could be synonymous with world-class luxury, ethical sourcing, and clinical innovation.

Lawani’s approach to beauty is inherently holistic. At its core, Arami advocates for a “less is more” philosophy, encouraging a conscious, stripped-back approach to self-care. The brand serves as a bridge between ancestral wisdom and modern wellness, urging consumers to be as intentional about what they put on their bodies as what they put in them.

However, Lawani’s vision transcends the vanity mirror. She is a staunch advocate for a circular economy, integrating sustainability into the brand’s DNA through rigorous “reduce, reuse, and recycle” initiatives. By championing other homegrown brands and pushing for elevated industry standards, she is positioning Africa as a global powerhouse in the $500 billion beauty market.

Her ability to scale Arami from a passionate idea into a market leader is rooted in her diverse academic pedigree. Holding a BSc (Hons) in Computer Science with Business and Management from the University of Manchester, alongside an Advanced Certificate in Public Relations and professional beauty diplomas, Lawani blends technical precision with creative storytelling. This unique intersection of data-driven strategy and aesthetic sensibility ensures that Arami remains at the forefront of the clean beauty revolution.

As Ore Lawani continues to innovate, she isn’t just selling skincare; she is curating a new African narrative—one defined by transparency, luxury, and an unwavering commitment to the planet.