A Stitch In Time with Heiress Couture by Kemi Goodey
+ How She Became the FASHION
Kemi Goodey, is the creative director behind the popular Heiress Couture in Lagos , Nigeria . While many are of the opinion that her Elizabethan pieces are imported, Kemi actually makes these costume pieces here in Nigeria from start to finish . Her fairytale couture pieces are every girls dream a dream which older girls also bask in . In this interview with Tribe and Elan editor in Chief – Moriam Musa , Kemi speaks about the challenges and highs of running such a unique fashion outfit in an African space .
T & E – You have carved a niche for yourself in the Nigerian Kiddies fashion through the “Mum and Me” platform which you started out 10 years ago . Can you please brief us on how the journey has been from then till now?
HC ~Okay , the first Mum and me outfit/photoshoot for my daughter’s first birthday brought us into the limelight!
The journey has been great, though not without some challenges, we have expanded and have been featured in international fashion shows and magazines, we had also gotten an award from City people and numerous other award nominations….in all we are grateful for the progress we have made.
T & E – Your style of designs are dated and Victorian. Is this how it has always been or is this an evolution?
HC ~Well, our intention was ball dresses for the fairytale feel, but after I made myself and my kids Victorian outfits for my birthday shoot in 2018,the demand for Victorian//Elizabethan outfit has been out of this world
T & E ~ What kind of fabrics do you mostly work with?
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T & E – What aspect/process of your job do you enjoy the most?
HC ~I actually enjoy 2 parts the most…
*sourcing for the resources and getting exactly what is needed easily (Trust me, this is not an easy feat!…as we sometimes need to go to the end of the world to get some.)
*And then seeing the finished product!
T & E– To what/whom do you most attribute your success?
HC ~To God, for giving me the Talent and inspirations
To my husband for his patience and letting me go as far as it’s needed to achieve anything I need to.
And to my Passion for everything beautiful!
