The lockdown has shown that Influencers Must Go Beyond Posing Before the Camera….Nonye Goodie-Obi of Nonnistics Speaks
Nonye Goodie Obi of Nonnistics discussed her views and ideas on Instagram Live session with Stylist – Damilola Oke of Fierce and Modish
In an interview session with Guardian , the designer elaborated on certain areas of marketing and pick – me – ups after the lockdown . Find below snippets of the interview .
How would you say you’ve been personally affected?
We don’t operate in isolation so it’s safe to say we are affected. We had projects that we had planned to conclude in the first quarter, which is now either cancelled or suspended until this is over. There’s also the possibility of delays even after the lockdown is lifted because the world will gradually crawl out of the shell we all hibernated in. For example, we were to attend the Vancouver Fashion Week in Canada, which was supposed to hold between March 30 and April 4, but like all other events across the world, it was cancelled. We had productions scheduled for summer supplies to our stockists in London, which we were about concluding design curation for, but is now delayed. We have Paris Fashion Week and New York Fashion Week insight but as it is now, the industry is not even sure if these events will hold this year anymore. For our direct-to-customer productions, we have also suffered delayed deliveries as a result of this lockdown and that also implies delayed earnings for us.
How do you think the industry can rebound after the pandemic?
Throughout history, economies and businesses have always fought their way back after major setbacks. The industry, in my opinion, will surely rebound but it might not be easy for many operators. Across the global space, most economies have announced stimulus packages to support small businesses. For us here in Nigeria, it was already difficult accessing funds from financial institutions and even the CBN Fashion Fund, which was part of their intervention fund for fashion and entertainment last year, had not really been accessible before the pandemic and that could be tougher now. Considering the magnitude of employment the industry provides, it makes economic sense for the government to quickly support the industry to fight its way back fast. Erosion of businesses in this sector will exacerbate the already high unemployment problem in the country.
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What would you tell smaller designers struggling with the present situation?
