Uncovering the Inspirational Journey of Ezinne Alfa, Founder of Beauty In Lagos

– You have been in this line of work  of promoting beauty brands for a while now , what has been your sustaining power ? I always keep my ‘Why’ as the focus; the reason I started BeautyInLagos (BiL) in the first place. Which was to share all there is to know about beauty in Lagos (we also include the rest of Nigeria and are now extending that to include the rest of Africa). So working with beauty brands and businesses to promote what they do is me staying true to my vision for BiL in the first place.

–  What is your favorite thing about doing this? My favourite thing is brainstorming and executing the actual content; Writing, editing, designing the social media creatives. Coming up with content to share with out audience, getting feedback on what they like and just generally providing them with the information they need. And I also love what with do with our consultancy, providing solutions to their problems and advising them on a slew of beauty-related business stuff.

–  When did you first realize you were famous? I am not famous, lol.

– Looking back, what would you do differently? There’s only one thing that I always say I would’ve done differently, and that would be to have remained anonymous.