The much-anticipated Beauty in the Motherland exhibition and conference is back for its second edition, set to take place from October 1st to 3rd, 2024, at the Eko Convention Centre, Lagos. As Africa’s largest and most influential beauty event, “Beauty in the Motherland” will bring together over 100 renowned African and international beauty brands to celebrate the dynamic growth and vibrant future of the African beauty industry.

            A Showcase of the Continent’s Beauty Potential

Building on the success of last year’s maiden edition, which attracted over 10,000 beauty professionals and featured over 100 leading brands, this year’s event is poised to be even bigger and better. With a burgeoning market estimated at $62 billion and a projected spending power of $1.5 trillion, Africa represents a significant opportunity for growth and innovation in the global beauty industry. The youthful demographics, with over 500 million young consumers, position the continent as a key player in the world of beauty.

Highlights of Beauty in the Motherland 2024

 This year’s event will feature a dynamic range of activities designed to connect, inspire, and celebrate the beauty community:

• Beauty Exhibitions and Demonstrations: Attendees will experience the latest beauty products, trends, and techniques from top brands across Africa and beyond.
• Beauty Conferences: Over 40 industry experts will share insights on market trends, innovation, and future opportunities.
• Beauty Awards and Competitions: Celebrating excellence in the industry with awards and competitions that highlight creativity, innovation, and talent.
• Networking Hub and B2B Meetings: Opportunities for businesses to connect, collaborate, and explore new market possibilities.
• The Second Edition of ‘The Beauty Party’ and Closing Ceremony: A vibrant celebration of culture, creativity, and beauty.

A Growing Movement

 “Beauty in the Motherland” is not just an exhibition; it is a movement that celebrates African heritage, culture, and innovation. The event serves as a platform for showcasing Africa’s beauty potential to the world and fostering new opportunities for businesses and professionals alike.

Event Detail

• Date: October 1st-3rd, 2024
• Venue: Eko Convention Centre, Lagos, Nigeria

About Beauty in the Motherland

Beauty in the Motherland is Africa’s premier beauty exhibition and conference, showcasing the diversity, creativity, and potential of the African beauty industry. Organized by a team with over 10 decades of cumulative experience in the African beauty market, the event brings together brands, professionals, and decision-makers to explore opportunities, build connections, and celebrate the beauty of the continent.