+ Why Nigerian Fashionistas are Crazy About Them
Tagged the ultimate Cinderella shoes, the brand Mach & Mach are a high-octane, glitter-drenched pair of shoes that have commanded a cult following on social media, earning the label some noteworthy fans in the process. However impressive the outfit may be—trust us when we say every pair of Mach & Mach heels are a sight to behold. From the rhinestone bow–adorned slingbacks and cake frosting–inspired colours of pink , blue, rich emerald, and dazzling pewter, their appeal is undeniably fabulous, sassy, bold, and playful.
Theses shoes are proving a hit, even amidst our ongoing social hiatus. Platforms like Moda Operandi have confirmed that Mach & Mach’s crystal satin pump was one of its bestselling shoes of 2020, and pre-orders for the 2021 collection are already through the roof. Mach & Mach’s shoes have been the most instagrammed shoes of Spring/Summer 2021. These Double Bow Pumps have been spotted on everyone from popular fashion bloggers to celebrities, their sparkly appeal have earned then – the fashion world’s latest obsession.
History
A womenswear and accessories brand, Mach & Mach was started in Tbilisi, Georgia in 2012 by two sisters, Nina and Gvantsa Macharashvili. One of the most celebrated fashion brands in Georgia, Mach & Mach is known for bringing fantasy back into fashion. With signature styles including glittery mini dresses and diamanté-trimmed corsets, you know everything Mach & Mach is made to grab attention. However, the brand isn’t just about the ready-to-wear. In fact, it’s the shoes that made Mach & Mach the household name.
Mach & Mach shot to international fame after their Fall 2020 footwear debut at the Paris Fashion Week. Indeed, shine and sparkle seem like a perfect remedy to cope with lockdown blues. Just looking at the Mach & Mach Bow Pumps makes one forget about the pandemic,
bringing hope that our lives will be back to normal soon.
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