Moriam Musa in Her Element as A Curator of Style and Voice
There was a time in the Nigerian fashion industry when fashion PR was barely understood , a foreign concept—almost laughable to some,let alone respected —Moriam dared to see its potential. Back then, Moriam Musa was that young woman with a notepad from a soft sell magazine, a background many dismissed as gossip pages. Most times , she was often dismissed before she even introduced herself properly due to her working with a media firm which practiced a termed known as “Junk Journalism” , yet she refused to let that label limit her dreams. But if there is one thing Moriam has proven, it is that resilience and passion can outshine any and every doubt and years down the line her Fashion and Lifestyle Pr agency – Osi Morsi Concepts is still an integral fashion force in the Nigerien fashion industry
Today, she stands tall as a curator of style and voice, a woman who has not only told fashion stories but has shaped the narrative itself. From the glossy pages she once wrote for, she built a reputation for giving designers, stylists, and fashion entrepreneurs the visibility they craved but didn’t know how to find. In a country as vibrant and dynamic as Nigeria, where creativity overflows yet structure can be lacking, Moriam created a bridge with Morsi Pr between raw talent and the recognition it deserves.
In an industry that often celebrates the loudest trends and the flashiest personalities, Moriam Musa carved her own path with something far more enduring: substance. Her journey hasn’t been smooth as it took years of showing up—press lists or not, with or without an invite—proving she was more than her background. While others saw fashion simply as clothes, she recognised it as culture, business, and storytelling. With no established blueprint, she became a pioneer, proving that brands needed more than beautiful garments—they needed a voice and a strategy. When no doors were opened for her, she built her own. When no seat was offered at the table, she created an entirely new table.She had a vision: to see Nigerian fashion thrive beyond fleeting trends and Instagram hype. And she backed that vision with consistency. Whether she was curating runway shows, amplifying brands through PR, or mentoring young professionals, Moriam’s work has always been about nurturing a space where others can grow.
Today, she is respected globally, yet remains grounded in her purpose. She has become that rare mix of fashion publicist, journalist, and curator whose impact is both seen and felt. She has evolved as a custodian of Nigerian style—a woman who has nurtured an ecosystem where creativity thrives and authentic voices are heard. Her story is a reminder that resilience can outlast any scepticism, and passion will always find its place.Moriam Musa in her element is a testament that no one can define your story but you—and that with courage, even the softest voice can become the loudest in the room. Not by just chronicling fashion—she is defining it, one story at a time. And in doing so, she has become a true icon of style and voice in Nigeria and beyond.
Credits
Make up – Banke Meshida Lawal
Outfit – Ejiro Amos Tafiri
Photograpgy – Molten Studio
