Its been weeks after the AMVCA and its still been much taked about like it took place a couple of days ago . But still the elephant on the table is yet to be addressed .
Buy Nigeria , Wear Nigeria has been the recurring hashtag of both celebrities and fashion forward citizens of Nigeria in recent times. While some major high profile celebrities have been able to follow this trend Buy Nigerian Grow the Naira, some have openly decided to wear Nigerian designed outfits for home events while.
Fair enough , style is after all an individual thing but what is most disheartening is when you observe a particular sect of individuals especially (Actresses)particularly those who have the numbers in terms of followers, practically snob our homegrown brands for the foreign ones . The same homegrown brands that their stylists run to for styling assistance (free wears) and then return them – In most cases not laundered . Are they trying to say that our Nigerian designers are not good enough for “International Events” or they believe Nigerian designed outfits don’t fit their status for such events.
The recently concluded Africa Magic Viewers’ Choice Awards(AMVCA) which held earlier in March 2020 is a clear case study . A day before the event Funke Akindele’s stylist Mimi Yina cried out on social media that Funke’s outfit hasn’t arrived yet from Kosovo. This indicates the outfit is definitely coming from a foreign brand (Valdrin Sahiti).
Mimi proudly put out via her Instagram handle….“Ok Guys So You Can Tell From My Eyes I Haven’t Slept And Been In Tears … Like Where In God’s Name Do I Start From …???This Is Where I Feel Like Strangling Someone …To Think The Tracking Number Of The @dhlexpress Is Showing Outfit Is Still In Their Country (Kosovo )And The Idiots Are Telling Me It’s In Nigeria And Then No Word At All From Them. Who Does This …???Pls My Lovers And @funkejenifaakindele Lovers Help Me Ask @valdrinsahitiofficial Where Funke Akindele Bello’s Outfit Is …??? Amvca Is Tomorrow What Do I Do …???
Despite her challenge, she still dressed Funke Akindele in a foreign brand from Instabul – Fouad Sarkis .
Mercy Eke was awarded the best dressed female, which was styled by Swanky Jerry. Her outfit was designed by Dona Matoshi who is a Russian designer . Both her outfits for the night were designed by this foreign brand The Dona Matoshi gowns were made in Prishtina, Kosovo. It is surprising as a foreign outfit takes more prominence at an African event.
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However, Mercy was not the only one wearing a foreign brand among the female celebrities. Dakore Egbuson-Akande was also wearing a designer also from Kosovo made by Valdrin Sahiti. Both women were styled by the same stylist .
All through the season, these celebs go from one fashion house to another through their stylists for pulls. Hardly do these designers make a sale from these styling. So will it be asking too much that they are patronized once in a while or worn to an event where we know Africa and the world would be watching? To add salt to an already open wound, a foreign brand carted the title of Best Dress, what a shame.
We can remember in 2016 when Nigerian artiste – Yemi Alade wore a N2.5 million Zuhair Murad dress to the BET awards and her rather unpatriotic action had us talking for weeks . Not minding that others like Toke Makinwa and Tiwa savage have also toed this line as they see term themselves as “Global Brands “ .
The male celebrities in Nigeria are not guilty of this betrayal as most of them have been able to maintain the status quo of Buy Nigerian Grow in Naira. At the awards they all wore Nigerian brands. We hope Nigerian female celebrities will follow in such footsteps.
So can we say that our female celebrities are Sell Outs? Or is it their stylists that take the blame ?
