Nigeria’s Reality TV show, Big Brother Naija has been one of the most enjoyed reality TV shows in Nigeria, with the housemates bagging enviable prizes and bagging various endorsement deals from different brands. The TV show, over the years has produced several celebrities in the entertainment industry and changed their lives overnight . This has aided the popularity of the program, and so many people want to be part of the house as it is a confimed platform for churning out overnight celebrities .
THE STRUGGLES
However, the latest season of Big Brother Naija ended a few months ago. The housemates have been faced with various challenges – for starters the after effects of the pandemic, the ENDSARS protests and various economic challenges. Looking back at previous BBNaija shows, the housemates were seen almost everywhere signing various endorsements and also attending different parties- the restriction of the novel covid 19 has robbed them of the numerous red carpet moments that would have been . As these events usually put them in the spotlight , earning them various news headline slots from time to time. It must be noted that only a few of the housemates have been able to meet up with this expectation.
THE AFTER EFFECT OF THE CORONAVIRUS PANDEMIC
It is no news that the after effect of the Coronavirus pandemic has really affected the entertainment industry. As most BBNaija housemates are majorly entertainers, the sector in which they operate has been affected badly -No music concerts like before, movie premiers ( even cinemas are barely opening). The fashion business has also not had a physical show since the beginning of the pandemic. Yet a small number of them are still courted for celebrity styling though .
NIGERIAN ECONOMIC CHALLENGES
The country is facing various economic challenges, high cost of living, inflation and a rise in unemployment. And so, organizations that usually target the housemates to be their ambassadors have been reluctant to do so. Only a few have been able to sign these housemates.
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THE ENDSRAS PROTEST
Only a few weeks after they left the house, the activism for a better Nigeria started with the ENDSARS protest. At that moment, all that mattered to the public was for the government to take measures against police brutality. Some of the housemates like Laycon, Nengi, Erica, Dorathy and some other housemates supported the struggle offline and online. This was able to put them in the spotlight at that moment. At the time , it seemed to be an alley of remaining relevant as their involvement made their followers sing their praise all the more .
GIFTS AND AMBASSADORIAL POSITIONS
However, it must also be noted that despite all the challenges posed by the current situation of the country and the world at large, some of the housemates were able to get ambassadorial positions in their various states such as the winner of the show Laycon is a youth ambassador to the Ogun Government while Nengi and Trikytee are aides to the Bayelsa State Governor Douye Diri. Their fans and well wishers have also showered them with gifts from time to time ranging from cash to fancy automobiles .
Despite all these gains and struggles, this has been the most challenged group of housemates . We do hope that before their reign ends , they do acquire ALL the trappings of being on such a global platform as the general belief and words making the rounds is that their management companies are equally not having it easy keeping their brands in the fore front in the midst of all the distractions . (America election sef join . What next ? )
VICTOR
