Real Reasons Why More Naija fashion and beauty brands are Opting for Pop – Up stores Overseas.

The recent migration of Nigerian fashion(and now beauty( brands to the UK for business has now become increasingly popular. All of a sudden, the pop – up culture has become the next Go- To option for Nigerian brands.

While most see it as a survival move – at least we are talking forex here, it does not take away the fact that  the “Japa” trend doesn’t have anything to do with it. As from what we gather, some of the key customers have relocated and this pop – up culture is one way to still enjoying their patronage . What are your thoughts about this?