Tribe and Elan

The much-anticipated Beauty in the Motherland exhibition and conference is back for its second edition, set to take place from October 1st to 3rd, 2024, at the Eko Convention Centre, Lagos. As Africa's largest and most influential beauty event, "Beauty in the Motherland" will bring together over 100 renowned African and international beauty brands to celebrate the dynamic growth and vibrant future of the African beauty industry.             A Showcase of the Continent’s Beauty Potential Building on the success of last year's maiden edition, which attracted over 10,000 beauty professionals and featured over 100 leading brands, this year’s event is poised to be even bigger and better. With a burgeoning market estimated at $62 billion and a projected spending power...