Abuja based Fashion Designer – Maureen Ikem Okogwu-Ikokwu covers Tribe and Elan

Maureen Ikem Okogwu-Ikokwu


Busy Living Her Fears, Not Just Living Her Dreams  –  Maureen Ikem Okogwu-Ikokwu

+ How She has Built Sunny Rose to Be One of Nigeria’s Most Revered Fashion Brands from Abuja

Maureen Ikem Okogwu-Ikokwu

Busy Living Her Fears, Not Just Living Her Dreams  –  Maureen Ikem Okogwu-Ikokwu+ How She has Built Sunny Rose to Be One of Nigeria’s Most Revered Fashion Brands from Abuja
Maureen Ikem Okogwu-Ikokwu is one of Nigeria’s most talented and celebrated fashion designers.  Based in Abuja, her label – Sunny Rose is one of the most sought after womenswear luxury brand. The ex-model who has also made her name not just on the international runway , the label has enjoyed being part of the conversation wardrobe pieces of elites , royals and fashion enthusiasts who have a discerning sense of elan . With an intimidating presence of over a decade , Maureen has grown the brand beyond being just a fashion apparel loft . In this interview with Tribe and Elan editor – Moriam Musa ,she pulls the very reserved designer out of her comfort zone on a personality walk as she speaks on guarding principles that drive her as a brand and the Sunny rose label .

Maureen Ikem Okogwu-Ikokwu


  1. Having been around for 16 years , how have you managed to stay relevant in such a fast paced industry ?

I have managed to stay relevant by being true to my core esthétique.

  1. What is your greatest fear?

Not living my dreams because I’m too busy living my fears. I have to remind myself everyday that if I let the fear of what could happen cripple me then nothing will ever happen. So my greatest fear is being fearful.

  1. What is the trait you most deplore in yourself?

I can be very stubborn.

Maureen Ikem Okogwu-Ikokwu

  1. What is the trait you most deplore in others?

Disrespectful behavior.

  1. Which living person do you most admire?
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  1. What is your greatest extravagance?

Daring to live each day on my own terms.

  1. What do you consider the most overrated virtue?

First of all let’s define “Virtue”. A virtue is moral excellence, conformity of one’s life and conduct to moral and ethical principles. Doing what is right and avoiding what is wrong. Keeping this in mind I think Perfection is the most overrated virtue, for in its pursuit we entangle ourselves in the wrong things.

  1. 1f you could change one thing about yourself. what would it be?

If you owed a work of art would you start changing what the artist has created? We are all Gods masterpieces, only He has the right to change me.

  1. What do you consider your greatest achievement?

Motherhood, the greatest underrated achievement of all time. I give a standing ovation to all mothers (past, present, future), those who lost children, are planning to have children, and are raising children, may all you do be blessed.

  1. What is your greatest regret?

I don’t have regrets, I believe we live and learn so we can grow. So there is nothing to be regretful about.

  1. Your brand encompasses of both fashion apparel and fashion accessories , do you intend going into soft furnishing as well?

Yes we have already ventured into home, interiors, soft furnishings and interior design in 2019. Unfortunately with the global pandemic it has been very difficult sourcing and producing our collections but eventually the world will return to normalcy and we will pick up stronger and better than where we left off.

  1. What of a kids fashion line ?

Not anytime soon.

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