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By Temi
Pale lager Beer “Corona Beer” produced by Cerveceria Modelo in Mexico which is one of the the top selling beers worldwide suffered a loss of $170 million as of February 2020 due to the spread of the Corona virus in China.
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The drop in sales was attributed to fewer people hanging out as well as a general close down of bars and restaurants which has eventually led to panic–buying.
CNN reported that a survey by 5W Public Relations said 38% of Americans would not buy Corona Beer “under any circumstances” because of the outbreak and another 14% said they would not order a Corona in public.
Mexico’s Group “Modelo” said it would temporarily stop the brewing of Corona beer and other brands exported to 180 countries after the business activity was declared non-essential due to the spread of the Corona virus. The brewer said in a statement that the suspension is already scaling down productions to a level at which it could resume once the suspension is lifted.
The statement said “If the federal government considers it appropriate to issues some clarification confirming beer as an agro–industrial product, at Group Modelo we are ready to execute a plan with more than 75% of our staff working from home and at the same time guaranteeing the supply of beer”.
The Mexican government stated that Agriculture and food production are considered more essential in comparison to the brewing of beer.
Do you think the brand name – Corona has also affected the product ?
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