Mo Abudu: A Trailblazer in Living, Loving, and Laughing
Mo Abudu, one of Africa’s most prominent media moguls and Glamour Goddess and has built a reputation for redefining African storytelling on a global scale. As the founder and CEO of EbonyLife Media, she has transformed the way African narratives are presented and consumed, promoting stories that resonate with authenticity, complexity, and cultural pride. Her journey reflects the principles of living, loving, and laughing, which she embodies both personally and professionally. While we are well versed with her various achievements ,lets put her fashion style in the spotlight for a bit .
Mo Abudu is undoubtedly a style icon – Have you seen her countdown to her 60th birthday ? Mo has successfully made a Fashion campaign of it , raising the bar and re writing the script of how to celebrate a landmark age . Mo has successfully made it a MOVIE . While she keeps serving us , we are eating it all up .
Her fashion game did not start to play out today and one really you have to give to her , she knows how to stir things up and get the room talking . Hats off to her for her love for Nigeria fashion brands , the way she wears them and the way she debuts their new designs . In her early days of Moments with Mo , women looked forward to watching Mo not just for the educative and engaging topics she raised but to also just to see what Mo was wearing! Although with her, its more than just looking good, its truly the love of timeless, effortless fashion.
Mo’s style is a total package, always topping her looks with her impeccable style of makeup mostly done by Banke Meshida Lawal of Bmpro . Her signature makeup style is made up of the following elements
- Natural Complexion: Mo Abudu prefers a natural and radiant complexion.
- She typically uses a lightweight foundation or tinted moisturizer to enhance her skin’s natural glow.
- Bold Eyes: Abudu frequently opts for smoky eyes in shades of black, brown, or deep jewel tones.
- She often pairs these with dramatic eyeliner and voluminous lashes for a striking effect.
- Nude Lips: To balance the bold eyes, Abudu often chooses nude or neutral lip colors.
- This allows her eyes to be the focal point of her makeup.
- Highlight and Contour: Mo Abudu is not afraid to use highlighting and contouring techniques to sculpt her features and create a more defined look.
Mo Abudu’s makeup style is a testament to her fashion-forwardness, demonstrating her ability to experiment with trends while maintaining her personal brand.
Her support for Nigerian brands is one worthy of mention . We watched her style evolve from her elaborate 40th birthday celebration to where she paraded her love for foreign branded faves to home grown brands . Who can forget the Dolce & Gabbana piece she flaunted during the premiere of Fifty with that dotting bold red lipstick to match ? But today , we are taking notes , as she has become a fashion influencer for the “Very Big Girls” . From her bespoke made pieces from Lanre Da Silva Ajayi to custom pieces from Banke Kuku , Mo takes no prisoners .
HER FASHION PROJECTS
DESIGNER OUTLET
In December 2009 , Mo Abudu’s Foundation opened a charity store branded “The Designers Outlet for Charity” . Mo Abudu launched The designer outlet for charity which was an income generating model for the Inspire Africa foundation. The foundation is also developing a children’s shelter called “The Harbour”. and plans for more charity shows across Lagos which which would enable the foundation be certain amount of sustainability and independence for the upkeep of “ Habour”(a place of shelter and learning for the street children which will commence in January 2010) . The designer outlet -s a one stop shop was located at Chase Mall, Adetokunbo Ademola, Victoria Island, Lagos. The shop has products from a host of designers from the best names in the world such as Fred Eboka, Deola Sagoe, Ituen Basi, Burnor Creations, Amede, Davida Shirt Makers, Lanre Da Silva amongst others.
Although the project seems to have gone to bed , her support of these designers is still definitely WOKE
THE LAGOS CANVAS
In 2024 , she launched the Lagos Canvas’, which was a celebration and showcase of music, film, fashion and arts at the residence of the US Consul General, Will Stevens.
