20 South East Lifestyle Divas +Why They Are Popular

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In a city like Lagos where the Hustle is the order of the day, we will be spotlighting a fresh crop of Lifestyle divas who are changing the narrative from what we once knew. They are raising the stakes from where those before them  left off,  by employing unorthodox methods with intentional moves of publicizing their brands and setting the pace

Their flashy lifestyles as we daily see, has not distracted them from still working hard to secure the bag , leaving us with more to yearn for with their  . Their fashion game in most cases is water tight and on lockdown ; not even a Pandemic can stop their shine . From the fashion to the beauty and Lifestyle sector , these South Eastern talents and beauties have “virtually ” got us paying attention.

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Nnena okoye is a skincare specialist passionate about making skins look beautiful and without blemish. She is the founder of Youtopia beauty LTD and YouSkin beauty brand. The brands are specialized in reselling hair, makeup and skincare products. Nnena through skincare has been able to carve a niche for herself in the beauty world, she is regarded as one of the best in her game. She is from the Ogbunike tribe in Anambra.


Akunna Nwala-Akano Is an exceptional beauty entrepreneur with a background as a Lawyer and a chartered tax professional. She is the CEO of Kuku’s Luxury Hair Salon and Spa, she also co-owns Daryl Teatox, a detox tea brand She is known  as the Queen of Lengths .



Chioma Ikokwu who hails from Ananmbra , is another special beauty person. She is a co-founder of Good Hair Limited, the brand is founded by Chioma and her friend Kika Osunde. The brand has been seen internationally and locally. The hair has been spotted on Naomi Campbell, Rihanna, Genevieve Nnaji, Lala Anthony, Kelly Rowland, Toke Makinwa among others.


Leslie Okoye is the CEO of Cookie skin. A skincare brand dedicated at making women look alluring. It is a preventative and corrective skin care line that makes the skin beautiful. Leslie Okoye’s passion has set her up to be a role model in beauty business.


Latasha Ngwube is the founder of About that curvy life (Fashion blog), and also the creative director and co-owner of Creative of The Curvy Monroe, a fashion brand dedicated at creating beautiful outfits for curvy women. Beyond being a fashion designer.


Ozinna Anumudu who is from Owerri , is a celebrity stylist and CEO of Ozina.com, an online fashion store promoting the #WearNigerian movement. She also works with TSC Agency a Brand Strategy and Communications Agency. She is known for her beautiful works in styling and has worked with various celebrities.


Anita Okoye is the founder of Tannkco for kids. The brand is aimed at producing and selling children outfits at affordable prices. They deal in cloths for boys and girls between the age of 0-10. The brand is based on African values and royalty. She is a pioneer of Kid fashion in Nigeria. She is also the Co-founder of the Cashewappleproject a lifestyle blog.


Tracy Nwapa is the CEO of Trayciees Pieces, a natural hair wig brand dealing in glue-less illusion lace wigs and frontals. She also a CEO of an interior design firm based in Lagos.


Lima Hewgi is the CEO and creative director of Lima Hewgi Atelier a clothing brand specialized in women’s clothing, her beautiful works have also put on the map as a creative and innovative designer.

10-Nwanneka Nkumah Doris

Her passion for human hair products was what made her decide on her choice of business. Many hair clients love Hair By Wanneka because of the style of advert used by Mizwanneka, as well as the affordability of the hair types. She hails from Ebonyi  State .

11-  Ezinne Alfa– Award-winning Influencer & Entrepreneur; Ezinne Alfa is the Founder & Editor-in-Chief of digital beauty platform, BeautyInLagos. BEAUTY IN LAGOS is an online destination for all things beauty, in Nigeria. the blog is positioned to share all that the city of Lagos had to offer in terms of beauty, BeautyInLagos (BiL) has evolved into the No.1 digital platform in Nigeria for beauty content; providing creative promotional & marketing solutions to beauty brands and businesses.

12 – Laura Ikeji Kanu – Influencer of these times , with instagram strength of  over 2 million followers, Laura Ikeji Kanu is one who dares to be herself and that is why her tribe ever remain loyal to her

13- Nelly Agbogu , aka Naijabrandchick.

Nelly Agbogu is a woman wearing many caps. She is the founder of Nellies Healthy Snacks and Meals. She is the convener of the annual Naija Brand Chick Trade Fair. She is also the Naijabrandchick instagram influencer, and the facilitator for Niajabrandchick Instagram Bootcamp.

What started as a hobby and a desire to shed some weight, Nellies has become a thriving and growing business today by inspiring many small businesses with her ideas and solutions.

14- Destiny Nwadire – DNA by Iconic Invanity. Destiny Nwadire has already put her foot on the first rung of a highly successful career by debuting the diffusion line at age 16 . Although she is under the mentorship of her mother Nancy Nwadire who founded the hugely successful parent brand Iconic Invanity, you can tell Destiny has a peculiar mind of her own with the vibrant and youthful route DNA by Iconic Invanity is taking. Destiny designs for young women who want to feel graceful and at the same time powerful.

15-Cynthia Nwadiora- Popularly known as CeCe  of the Big Brother Naija reality tv show . Since her exist from The house, she has not only been a fashion-forward  radiating  with purpose and creativity, she also runs various pockets of busineses – brand ambassador-ing as well .


16- May  Ikeora –Dr May Ikeora shot to limelight by winning the Miss West Africa beauty pageant more than a decade ago. She has further developed herself by spending years in the academic field, earning a PhD in Law at the University of Hull. An entrepreneur, human rights and women empowerment advocate, the British-trained author and researcher .She is the brains behind organic beauty range – Lavyanna, When May is not busy travelling to deliver lectures at a foreign university, she is kicking of her heels to e a Beauty consultant.

17-Og Okonkwo –The diva behind Style Temple located in Abuja . Her quirky and exotic feminine designs are what stand her designs out . Establishing a Lagos outlet pretty soon in other to get quick fixes to their fashion needs .

18-Theodora Mogo – The makeup artist behind Doranne beauty . Doranne Beauty is a firm favourite among celebrities and socialites alike.  Doranne Beauty has built a stellar reputation in the industry with beautiful Theodora being the face of the young, fun brand. She has been steadily gathering her own small community of loyals who have come to love her craft and swear by her skills

19- Chioma Omeruah  aka Chigul- Comedian , Influencer,  singer and actress who is known for her accents and comedic characters, She is one plus size barbie who keeps most

20- Dimma Umeh  – Popular Nigerian beauty, fashion and lifestyle blogger, Dimma Umeh formerly known as Thatigbochick , is well known for her vlogs which she sometimes speaks in the igbo language . With over 300 subscribers on youtube, Dimma is one Beauty online favourite .


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