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Recently we have been enjoying a surge of fashion designers in the Nigerian landscape experimenting with various fabric types and kinds, fulfilling the desires of fashion adventures of each emerging season with their disruptive and exciting approach . This edition we are talking about the new fashion rave -Adire / Kampala / Batik fabric . These designers are exchanging their Ankara for the exoctic-ness of this hand made fabric , are using their designs to challenge everything we have come to understand about style, design and even the way we view gender identity. While for some , it has been their fabric of choice from Day 1 , others are beginning to embrace the home grown culture .
The uniqueness, originality and versatility of the prints is also quite exciting . The bright colors and the way the fusion of the prints and patterns come together is so beautiful. This age long fabric design from Ogun State and some parts of the North( the region where these ancient traditions originated) has opened up the potential for exponential business growth for export in the Nigerian fashion industry .
Fashion is being used as a vehicle to spark conversations and the more we tell our own stories, the more the rest of the world will be forced to sit up and listen.Whilst we have nothing but respect for the veterans that have come before and paved the way for there to even be a functioning industry, we have to make way for the new wave of creatives that are catapulting Nigeria into a new era of creating.
These are some of the brands that are magically contouring this unique patterned fabric into functional and uber whimsical red carpet pieces . These brands are definitely ones to watch as they are having a significant impact on the face of fashion as we know it.
In no particular order ………
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AMEDE
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Amede is one brand that has stayed true to this culture from Day 1. Over time, Amede has won our hearts with its signature print and flowy silhouettes, the indigenous womenswear brand . Recently , ts spring-summer 2019 collection titled ‘True To Self’ , featured pieces abound with finely tailored attires, adire print bubus, shift dresses, silk shirt dresses, kimonos and more. A season of being true to self with daring colour contrasts and timeless versatile designs for the discerning woman … free of restrictions, no holding back. Bringing out the real you in easy yet classy pieces, sassy, inviting, with no inhibitions or consciousness of figure, declaring boldly and unequivocally that you are comfortable and confident in who you are.
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TIFFANY AMBER
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FUNKE ADEPOJU
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TRISH O
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AISHA ABU BAKR
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ADIRE LOUNGE
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MY Q LADY
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MOOFA
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THE LADY MAKER
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HALLERO
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MAKI OH
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ODIO MIMONET
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ADE BAKARE
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Ade Bakare is the diffusion line under the Ade Bakare Couture label. The line comprises a chic and modern collection of separates in various colours in trend-conscious styles. The award-winning designs of adire\jersey dresses, kaftans, pea jackets, wrap skirts and exquisite intricately-beaded kaftans are some of the designs on offer. -
MAZELLE
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