Amede Nzeribe speaks on Building an Authentic Fashion Brand- Amede in 20 years .
+ Turning 50
Amede Nzeribe, lawyer turned designer , is the creative director of Amede – A luxury batik and tie dye fashion brand that has become one of the most coveted womenswear lines over time .
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Amede Nzeribe who was awarded the Most Innovative Women’s Wear Designer at the Middle East and Africa Business Awards in 2017 has really channeled her creativity into creating a brand that is outstandingly unique. With 20 years in the game it is with no doubt that Amede has contributed to fashion both in Nigeria and internationally. Amede Nzeribe has stood her ground, gone through the highs and lows and forged on nonetheless ensuring the success of her brand.
In this brief interview , Amede – The Creative Director speaks on her Life with Amede – The Brand
– You were one of the early designer who re invented the Adire culture, today we are spoilt for choice . How do you feel about the present buzzing Adire trend ?
I love the buzz! I knew it would come and I am glad that people are seeing what I saw 20 years ago.
– Despite the Adire rave , how have you remained relevant ?
I have remained true to myself by staying authentic,doing what I love doing and enjoying every minute of it
– What are the similarities between Amede the brand and Amede the personality behind the brand ?
Amede the brand is simple and elegant so is amede the personality. Amede the personality sees color as a source of joy and laughter and The Amede brand brings this out by constant use if bright colors.
Amede the personality loves comfortable easy and classic pieces. This is expressed in the Amede brand.
Amede personality doesn’t seek to be noticed but appreciates genuine admiration. This can also be said about the Amede brand.
10 fun facts.
– I love spending time with my family
-I like pouring my coffee from a height
-I demand foot robs from my children
– I like Law dramas
– I always wanted to be a fashion designer since I was 6 years old
– I can’t sleep with two pillows
– I ask God for direction in everything including what to wear
– I think a smile is the best thing to wear
– I like watching Nigerian movies and comedy shows
– I studied law knowing I wasn’t going to practice
Turning 50. What will change and what would remain with the Amede brand ?
The Amede brand will continue to explore the art of tie dye and batik( Adire ) and making beautiful ready to wear pieces for women. We are looking at starting a men’s wear line and home decor.
