+ Why They Are The Power Force of the Fashion Industry
Regarded as the head of the styling Squad, fashion styling in Nigeria has grown in leaps and bounds , far beyond the shores of mediocrity . This craft which was once regarded a favourite pastime or side hustle is actually a full time job of high intellect involving professional craftsmanship . While some are employed by newspapers, magazines and advertising agencies., where they are ,required to dress up the models for shoots., a major part of the job involves planning what would look good on each model, deciding from where to buy or hire these dresses and accessories depending on the budget, bringing them to the shoot and actually dressing up the models. Stylists are also in charge of generating the kind of image that the newspaper, magazine or advertising agency wishes to portray.
Fashion stylists are also used by celebrities like actors, artistes and television hosts. Such stylists are typically referred to as celebrity stylists . In the listing below , we have 10 of such celebrity stylists and their claim to fame .
1. Mimi Yina Linda
Mimi Yina is the creative director behind the brand Medlin Couture which is best known for its Medlin signature pant as well as the Medlin Boss couture suit set.
Starting out in school when her friends admired her fashion sense and requested her to get them clothes, Mimi Yina has since then started developing her passion for styling. Mimi Yina is a lady that exudes style and class and is also very evident in the way she styles her clients.
Since her brand took shape in 2009, the Benue State indigene has styled celebrities like Funke Akindele, Tonto Dikeh, Ayo Makun, Omotola Jalade as well as bridal styling which began with Bambam and Teddy A during their traditional wedding. Mimi Yina through hardwork and dedication has grown her brand beyond the shores of Nigeria as well as Africa.
2. Oluwatosin Ogundadegbe
Oluwatosin popularly known as the style Infidel is a name that is very significant in the business of fashion in Africa. Style Infidel is one of the Nigeria’s top editorial stylist and fashion curator who is responsible for styling lookbooks and fashion campaigns for luxury brands like Matopeda, Atafo, Taryor Gabriels etc. Oluwatosin is a man of exquisite style who is known for deviating from the norm when it comes to fashion. With a fashion degree from Saint Martin’s Fashion college, London, the Style Infidel has been one of the head stylists for GT Bank’s fashion weekend.
Oluwatosin once interned at This Day Style and was once a fashion writer with Olisa TV before starting his own brand and since then he has styled A list celebrities like Rita Dominic, Beverly Osu, Chike, Dakore Egbuson etc.
3. Rhoda Ebun
Rhoda Ebun is one of Nigeria’s top stylist well known for her “Buy Nigerian Campaign”. She is the founder of Roses and Thorns Fashion, a fashion styling outfit for TV Productions, clients and brands and also a Fashion PR agent.
Rhoda Ebun does not relent in building and defining fashion brands as she inspired change with the Buy Nigerian Campaign. Rhoda Ebun is the stylist behind the looks of IK Osakioduwa, DJ Sose and Obi Asika in the present Nigerian Idol Season, Dakore Egbuson in Ultimate Love as well as commercial shoots for brands like Infinix.
4. Damilola Oke
Popularly known as Madame Modish, is a style and brand consultant and the CEO of Fierce and Modish Ltd which started out in 2013.
Graduating with a masters degree in Corporate Communication and Public Affairs in 2010 from Robert Gordon University, Aberdeen, Scotland, she has provided styling services to celebrities, corporate brands, TV and Film production companies etc. During the pandemic last year when basically everything came to an halt, Damilola Oke put her years of experience as a stylist into writing and published Modish Maxims: A set of style rules, the very first fashion and style book in Nigeria.
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5. Kayito Nwokedi
Kayito Nwokedi is a fashion editor and stylist as well as a contributor at Bella Naija Style. The graduate of Electrical Engineering from Covenant University has worked as a writer for Mania Magazine, Pride Magazine and Ynaija.
Kayito Nwokedi is mostly involved in editorial styling and has styled lookbooks for brands like Nonnistics and Isi Atagamen.
6. Jeremiah Ogbodo
Is popularly known as Swanky Jerry, stylist, style consultant and influencer as well as the CEO of Swanky Signatures which started out in 2012. Swanky Jerry started out as a stylist when he was still a student of Business Administration at the University of Lagos, making him the youngest stylist in Nigeria at the time. He further went to receive a formal certification in styling from the school of style in New York and has grown to be one of the most influential celebrity stylist in the country.
In 2014, he received the Fashion Stylist of the Year at the Lagos Fashion Award as well as Forbes Africa 30 under 30 in 2020. He has styled various celebrities like Toke Makinwa, Juliet Ibrahim, Tonto Dikeh and a lot more.
7. Toyin Lawani
Toyin Lawani is a serial entrepreneur with lots of businesses to her name. The fashion consultant and designer is the CEO of Tiannahs Place Empire as well as Tiannah Styling. Toyin Lawani is well known for going all out when it comes to fashion and has designed for Hollywood celebrities like Kelly Roland, Jennifer Richardson and has styled a lot of A list celebrities. In 2013, she received the stylist of the year Eloy Awards and has since become a name significant in the fashion scene.
8. Maryanne Alabi
Maryanne is an international fashion consultant and stylist who in 2020, amidst the pandemic launched the MJ’s Style Factory, a fashion accessory store that deals in the sale of various fashion accessories.
Maryanne Alabi is a member of the Business Of Fashion and is also responsible for Black Rose – A Fashion Editorial that was brought out in 2020.
9. Ngozi Pere Okotie
Ngozi Pere Okotie is the CEO of the fashion label Zed Eye. The London College of Fashion graduate is a creative director to various brands and is well known for styling campaign shoots, music video shoots for musicians like Niniola, Seyi Shay, Flavour, Chidinma as well as editorials for magazines like Genevieve Magazine and This Day Style.
One of her most popular work is overseeing the costume designing of the movie Lion Heart.
10. Yolanda Okereke
Last but not the least on our list is award winning stylist –Yolanda Okereke, the founder of Rani Company, a fashion and style outfit.
Yolanda Okereke is a graduate of Chemical Engineering who pursued a career in costume designing and fashion styling. Yolanda Okereke who has styled various celebrities like Kate Henshaw, Monalisa Chinda etc is responsible for costuming the stars in various movies like Merry Men 2, King of Boys, Wedding Party, New Money to mention a few.
Writer: Temiloluwa Erinfolami
