Ngozi Ezeka-Atta is Fixing Your Routine—and Changing the Beauty Game

Ngozi Ezeka-Atta does not just follow what is popular in beauty she creates the trends. As a Licensed Cosmetic Scientist and the founder of JagaBeauty and SKINN Aesthetic Clinic she has spent her career making African Beauty or A-Beauty known over the world. Aiming  to prove that A-Beauty is just as good as K-Beauty or J-Beauty.

Before Ngozi  ventured into the skincare industry she was a known makeup artist, having over 500 under her tutelage and helped a lot of them start their beauty businesses. Over time , she identified a problem – There were not skincare products backed by science that were made for people with darker skin tones  . So in 2020 she decided to focus on making skincare products that used ingredients and were based on science.

Ngozi Ezeka-Atta is proving that the future of skincare is rooted in science, powered by ingredients and designed with intentionality for Black skin. Her philosophy bridges standards with indigenous botanical power by combining clinical research with active ingredients tailored to the unique physiological needs of Black skin. Such, as tackling hyperpigmentation and maintaining optimal moisture barriers. Fixing daily routines and changing the beauty game.